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Japan IP Global Challenge Program

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Commencing industry-academia collaboration with Tokuma Shoten Publishing Co., Ltd. for the "Japan IP Global Challenge Program" that will discover content in Japan and sell licenses overseas.

 

Introducing original IP source materials to the content media industries in the U.S., Europe, S.America, Asia, Africa, and around the world.

 

Digital Hollywood University Graduate School (Main campus: Chiyoda ward, Tokyo; President: Tomoyuki Sugiyama, hereinafter ‘DHGS’), Japan's first professional graduate school established by a corporation, is commencing a Japan IP Global Challenge Program aimed at discovering original content in Japan and marketing it overseas (as movies, TV programs, published materials, video games, consumer products, etc.). Target markets, in addition to the U.S. and Europe, will be South America, Asia, Africa, and other areas worldwide.

The Japan IP Global Challenge Program is an extra -curricular program wherein graduate students search out Japanese novels, comics, and other original content and gain experience with global content distribution by trying to successfully license their discoveries in c ountries around the world. The Program will run under the guidance of DHGS professor and entrepreneur Takeshi Yoshimura, who has experience working with Esquire Magazine Japan, Gaga, and Culture Publishers to purchase the Academy Award winning works Whiplash and Room, in addition to experience in the overseas licensing business.

DHGS is conducting practical research that includes taking new businesses ideas and problem solutions and applying them beyond the conceptualization stage. The central goal is to produce actual usage and outcomes through a curriculum that integrates business, creativity, and ICT. To facilitate this, graduate students are required to submit thesis projects that cover more than a business plan. In order to pass committee review for the Master's degree, students must turn in prototypes (demo content) for services or products.

Our aim is that through the Program students will discover truly interesting original content to be distributed around the world regardless of works’ popularity. Furthermore, those discovered Japanese novels and comics will be made into TV programs, video games, and translated publications worldwide.

First of all, we will start the Program in cooperation with Tokuma Shoten, which shares our goals.International students from over 30 countries will form the core grou p of students leveraging Tokuma Shoten's IP (novels, comics, etc.) and developing them in their home countries while studying content management at DHGS. Students will travel overseas and directly propose their projects to companies in the industry. Those international students will utilize their native languages to produce local versions of movies and TV programs from Japanese IP.

DHGS will improve Digital Content Department courses related to business strategies for leveraging IP. This will allow students who are outside the media content industry yet would like to participate in the Program to quickly acquire knowledge and skills. It will also promote the dynamic application of research that spans regions and industries and allow students to leverage the strengths and career experience they have gained before entering the DHGS.

 

How to Participate

Graduate students who are currently enrolled in AY 2016 are able to participate in the Japan IP Global Challenge Program. Students will be required to take designate d IP-related courses from course list at the Graduate School of Digital Content and work under the guidance of Prof. Yoshimura.

Information sessions and consultation will be offered for prospective students who wish to participate in the Program at DHGS.

Please apply for the information session after reading the details on the page below.
*Consultations with Prof. Yoshimura will be scheduled individually.

「日本IPグローバルチャレンジ・プログラム」説明会のお申し込みはこちら

We are also soliciting companies interested in collaborating on this Program.
We welcome inquiries from companies interested in the Program.

 

Comments from Prof. Yoshimura

“Oil producing countries such as Saudi Arabia make great contributions to the world by providing stable supply of crude oil. In the coming entertainment age, I believe that the country that possesses the world's largest and strongest "entertainment reserves" in the form of I P is Japan. Digital Hollywood, because we are an educational institution, can widen our focus beyond short-term profits on investments and can challenge ourselves to seek out projects that help our students grow, that result in opening new global markets, and that contribute to building networks. I believe that Japan's content industry can become the center of global business trends.”

I have been working in the entertainment industry for over a decade.
I would like to use my knowledge, experiences and personal connections to make a valuable
contribution to the development of DHU students and for their future.

 

Japan IP Global Challenge Program Overview

Objectives
- To discover original content in Japan, which students would like to market outside the country as movies, TV programs, published materials, video games, consumer products, and so on.
- To take Japan's popular novels, comics, and other IP and license them to create movies, TV programs, video games, and translated publications worldwide. Also, to re-import new versions of these export products (movies and TV programs).

Implementation Method
- The program will be run as an extra -curricular team-based project.
- Students will work to commercialize original content overseas after selecting the content themselves.
- Prof. Yoshimura will leverage his industry network and collect original content for students to select from.

Target Participants/ Tuition Fee
- Students enrolled in DHGS: free (students planning to enroll in AY 2017 will also be accepted); costs such as travel expenses are not covered .
- International students must have a business level of Japanese - Students with Japanese citizenship must have business-level proficiency in a foreign (non-Japanese) language.

 

Proffesor Takeshi Yoshimura Profile

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Takeshi Yoshimura

Digital Hollywood University Graduate School professor

While studying at School of Social Sciences, Waseda University in 1982, Yoshimura began working as a freelance writer for Kodansha's men's fashion magazine Checkmate. After working as a producer at video production company Sunrise Corporation, he took charge in 1986 of planning and editing at Recruit Co., Ltd.’s "Campus Center" Direct Marketing Division in the NEW 4 Marketing Communications Office. In 1986, he joined Culture Convenience Club (Tsutaya) during its formative years. In 1998, he became president and CEO of Esquire Magazine Japan, then Strategic Planning Group General Manager of movie distribution company Gaga Communications in 2003. Then, in 2004, he became CEO of the CCC Group's Culture Publishers. Over the next 10 years, he worked in the varied fields of foreign (American, European, Asian) movie and TV program procurement and rights acquisition, movie distribution, DVD distribution, and TV & VOD distribution. Notable acquisitions included Kick Ass, The Butler, and My Week with Marilyn, as well as Whiplash and Room, which each won Academy Awards in 2015 and 2016, respectively. He also bought and promoted the South Korean TV program Ikemen Desu-ne starring popular actor Jang Keun-Suk, which triggered Japan's second Korean Wave. Yoshimura brought the Korean Pop group INFINITE onto a Japanese label with an album that gained the number one in Oricon Weekly chart. In July 2016, the film Skiptrace starring Jackie Chan, which Yoshimura has bought the distribution rights at the 2013 Cannes Film Festival, became a smash hit in China, earning approximately 13 billion yen. Expectations are high for its box office performance in Japan.

 



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